Chesterfield Waterside Building Site Hoardings
Category
Design | Print |
Web Development
Product
Printed Hoardings |
Logo & Web Design
Client
Chesterfield Waterside
Location
Chesterfield
Project Overview
Chesterfield Waterside is one of the UK’s largest and most ambitious regeneration schemes – a £340 million sustainable canal-side development covering over 16 hectares. When complete, the site will feature a mix of office spaces, apartments, a hotel, and a multi-storey car park, all designed to attract new investment, jobs, and long-term economic growth to the area.
FWD Motion was brought in during the early stages of Phase 1 to shape the development’s visual identity and external communications, both online and on-site. Our brief included the design, print, and installation of large-scale hoarding boards around the perimeter of the construction zone, along with branding development and a website to support the launch.
Our Strategy
Our task was to help Chesterfield Waterside make a strong first impression – projecting the ambition of the development even while construction was underway.
To achieve this, our team created a full suite of printed hoarding graphics that did more than conceal the construction work. These designs communicated key information about the project, conveyed the quality of the regeneration, and offered the public an early glimpse into the future of the area.
The full scope of the project included:
- The design, print, and installation of 190m of custom hoarding panels
- Application of an anti-graffiti laminate to preserve quality over time
- Full brand identity design, including a new logo for Chesterfield Waterside
- Delivery of a bespoke promotional website to support online marketing
All printed hoarding boards were designed in-house, using large-format printing techniques to deliver bold colours, clear messaging, and maximum durability. The result was a clean, modern look that aligned with the unique vision of the development.
Practical, Appealing & Strategic
Printed hoardings serve two purposes: they secure a building site while turning everyday construction zones into branding and storytelling opportunities.
For Chesterfield Waterside, our hoarding board printing solutions offered several key benefits:
- Practical: Designed to meet strict health and safety requirements, the boards helped restrict access, shielded the site from dust and debris, and kept residents safe during early-phase construction.
- Appealing: Rather than simply hiding the work, the printed site hoarding provided a clean and informative visual experience for passersby – replacing an unsightly view with something more appealing.
- Strategic: As a marketing asset, the printed hoarding panels offered 24/7 visibility. With no recurring advertising cost, the site hoardings effectively promoted the development throughout the build timeline.
Extending the Brand Online
In addition to the physical installation, our digital team worked closely with the client to bring Chesterfield Waterside’s brand to life online. The project included:
- A custom-designed logo and visual identity system
- A fully responsive website optimised for search and local visibility
- Content tailored for investment stakeholders, local press, and community updates
This digital presence supported the printed messaging and extended the reach of the brand beyond the hoardings themselves, engaging audiences locally and nationally.
Long-Term Value in Every Panel
The Chesterfield Waterside project was an excellent opportunity to combine our strengths across design, print, and digital. By pairing high-impact hoarding design and printing with thoughtful messaging and strong branding, we helped build early confidence in a major regeneration scheme long before construction was complete.
Need printed solutions that deliver real impact?
From individual printed hoarding panels to full perimeter coverage, we can help turn construction barriers into powerful brand experiences.
This post was originally published in June 2023 and has since been refreshed to reflect the full scope and lasting impact of the project.
02/07/2025