Content Marketing
FWD Motion is your dedicated content marketing agency, blending expertise with creativity to craft and deliver perfectly timed, targeted content that amplifies your brand’s presence in today’s crowded digital landscape.
Tailored Content Marketing Services
Specialists in content writing and marketing, FWD helps you share relevant, engaging, and value-packed content to captivate your target audience.
Content marketing is all about priming your prospects for persuasive messaging. By offering valuable, shareable, and free content designed to inform and engage the people genuinely interested in your industry, you can nurture the leads who are not yet ready to buy, to steer them in your direction once they are.
From how-to guides and market news to handy tips, success stories, and product reviews, our content marketing specialists can develop and activate compelling content solutions for your brand – empowering you to build trust, strengthen relationships, and establish yourself as a thought leader.
Our tailored content marketing services include:
- Competitor research
- Content marketing strategy
- Writing, proofreading, editing & translations
- Design & build
- Planning & scheduling
- Distribution / promotion
- Performance reporting & analytics
- Repurposing content
Our Professional Content Writing Services
At FWD, we can help you lay the foundation for future sales, producing targeted and personalised content for interested prospects at each stage of the buyer's journey. Our skilled writers can work with you on a variety of assets, choosing the words that will resonate deeply with your readers while maintaining a tone of voice that’s authentic to your brand.
Talk to us about our professional content writing services for support with:
- Blogs & articles
- Social media posts
- Whitepapers & eBooks
- Infographics
- Newsletters
- Video / animation scripts
- Presentations & webinars
- Case studies
We can also use any of the above assets for integrated marketing campaigns to connect with your prospects across all touchpoints with a cohesive, efficient strategy.
It’s not only websites that can be optimised for search engines; with a robust keyword strategy, our SEO content writing services can help you publish SEO-friendly blogs, video media, infographics, and social posts to boost your visibility and rankings in Google.
See How Our Approach Delivers for Tech Companies
FWD has over 20 years of experience delivering content writing services for B2B technology companies.
Benefits of Content Marketing Services from FWD
With 82% of consumers reporting that they feel more positive about a business after engaging with custom, value-driven content, content marketing is an essential strategy that no business should overlook.
Wherever you are on your digital journey, there can be many benefits of content marketing services for your organisation. Collaborating with a content marketing agency like FWD can help you:
- Deliver error-free, high-quality content
- Ensure a clear & consistent brand voice
- Reach people who may be avoiding ads
- Increase brand awareness & engagement
- Boost online visibility & drive traffic
- Position as a leader in your industry
- Stand out from competitors
- Encourage loyal brand fans
- Generate more & better leads
- Free up time & resources
Discover the value of content marketing with FWD.
FWD is a full-service content creation agency, equipped with a multidisciplinary team of graphic designers, content writers, web developers, SEO experts, marketeers, and more. Reach out for a quick chat about your vision and goals and we’ll let you know how we can support you.
Frequently Asked Questions
Why are content marketing services important for my business?
A well-crafted content marketing strategy can help you increase brand awareness, establish authority in your industry, and build long-term trust with your prospects. This plays a key role in your broader marketing efforts, as informed and engaged readers will be more receptive to persuasive messaging – making it easier to convert them into customers.
Partnering with a professional content marketing agency like FWD can optimise your approach for greater impact and better budget management, as well as free up your business’s time and resources – ultimately leading to a higher return on investment.
What types of content can you create?
Our content writing services cover a wide range of content formats, including blog posts, articles, eBooks, videos, whitepapers, infographics, social media posts, case studies, newsletters, and more.
It’s important to remember that you don’t need to use all this content in your strategy, and our content marketing specialists will work with you to find the methods most suited to your business, target audience, and budget.
Do you offer SEO content writing services?
Absolutely! It’s not only websites and blogs that can be optimised for search engines; content such as video media, infographics, and social media posts can also boost your visibility and rankings in Google.
With a robust keyword and SEO strategy, our content marketing specialists ensure your digital content is effectively optimised to enhance your online presence and drive results for your business.
Do you use AI to write your content?
No, all our content is written by humans, for humans! This is because the content generated by many AI tools is often inaccurate, impersonal, and lacking the creativity and strategy needed to ensure your digital marketing efforts truly go the distance.
Why should I use your content writing services instead of AI?
Content marketing is all about building trust with your target audience in the hope that they will eventually become loyal customers. However, AI-generated content can hinder your efforts by sounding robotic, generic, and repetitive, causing your readers to become distrustful of your brand.
Importantly, relying too heavily on GenAI can also cause your team to overlook mistakes, such as using the incorrect gender pronouns for ambiguous names, or including Americanisms (“optimize” instead of “optimise”, or em dashes instead of hyphens) which makes it easy for UK readers to know you used AI.
Do you offer revisions?
Of course! When you use our content writing and marketing services, you’ll have the opportunity to review our work and make any changes to ensure you’re truly happy with everything created.
Can I use you for selected services only?
Yes! Our content marketing services are flexible and can support at any stage of your digital marketing journey – so use us where it will make the biggest impact, and most importantly, make your life easier.
If you already have a strategy and content calendar in place, simply engage our team for content writing services. Alternatively, if you need end-to-end services, we can develop targeted, long-term content plans, build and launch them, and follow up with performance metrics to optimise your strategy going forward.