Paid Advertising Services
Search engine ads | Social media ads | AI platform ads
Paid advertising with a clear purpose
Paid advertising can put your business in front of the right people quickly, whether they’re searching on Google, scrolling through social media, watching videos, or researching through AI platforms. Depending on the campaign, you’ll usually pay when someone clicks your ad, giving you control over your budget and a clear way to measure what happens next.
We’ll help you decide where paid ads fit within your wider marketing. That might mean supporting your long-term SEO strategy, promoting a new product or service, reaching a specific audience, or running a focused campaign for a set period. We’ll choose the right platforms, manage your spend, create compelling ads, and explain the results without burying you in jargon.
Types of online paid advertising
There are more ways to advertise online than ever, but that doesn’t mean you need to use them all. We’ll always recommend the channels that make the most sense for your audience, goals, and budget, and be realistic about where your money will be best spent.
Reach users actively searching for products or services like yours through Pay-Per-Click (PPC) ads on search engines like Google and Bing.
Target relevant audiences across social media platforms, including LinkedIn, Meta (Facebook and Instagram), YouTube and more.
Be visible to people using AI tools to research and compare options through sponsored ads on emerging platforms like ChatGPT and Perplexity.
ROI-Focused Pay Per Click Management Services
FWD formulates and manages targeted PPC strategies designed to help businesses cut wasted ad spend, maximise ROI, and drive long-term success.
Pay-per-click (PPC) marketing can be a quick, affordable way to boost traffic to your website or landing page. While organic SEO should be the cornerstone of your digital marketing strategy, PPC can enhance your efforts by directly targeting users who are actively searching for related products or services.
With the support of a PPC marketing agency, a carefully planned and executed PPC strategy can deliver an exceptional return on investment. At FWD, we have an experienced team of SEO and PPC specialists who can develop and oversee a variety of ROI-focused campaigns suited to your objectives – helping you ensure your ads reach the right people at the right time.
Your Dedicated Paid Social Agency
At FWD, we’re passionate about helping you minimise wasted ad spend, only recommending platforms we know will be a good fit for your business – now and in the future.
Partner with our experienced paid social media advertising specialists for:
- ROI-focused strategies
- Platform expertise
- Smart budget management
- Eye-catching paid social campaigns
- Scroll-stopping ad copy
- Continuous optimisation
- Clear, jargon-free analytics
We can also assist you in leveraging employee social media accounts to distribute content, encouraging sharing amongst users within your industry. Plus, we can repurpose your content for use across other marketing channels, such as newsletters, article pages, direct mail, and more – maximising its reach and impact.
Why Invest in Paid Social Media Advertising?
Whether you’re advertising a newly launched product, running a short-term promotion, or simply looking to build brand awareness – paid social media campaigns can be a quick, affordable way to get your brand in front of your ideal customers.
Key benefits of paid social media advertising include:
- Increased Reach: Billions of people use social media every day, making paid social media advertising an invaluable opportunity to reach new potential customers.
- Enhanced Targeting: Paid social media advertising allows businesses to target their ideal audience with precision, considering factors like age, gender, and location.
- Greater Visibility: Optimised paid social campaigns promise top feed positioning, cutting through the noise on major platforms and ensuring your ad gets seen.
- Immediate Results: Paid social campaigns appear in front of your target audience almost instantly, driving traffic to your website or landing page within hours.
- Performance Tracking: Paid social media advertising shows you who is seeing and engaging with your ads in real-time, helping you refine strategies for better ROI.
Complete ads management from our Sheffield paid advertising agency
Every platform has its own ad formats, bidding systems, and audiences. An experienced paid advertising agency can help you navigate these differences, choose the right channels, and keep campaigns up to date as trends, algorithms, and customer behaviour evolve.
At FWD Motion, we cover everything you need to run a successful paid advertising campaign and get the strongest return from your investment:
- Paid ads for search engines, social media, and AI
- Search intent, audience, and competitor insight
- Budget management and bid optimisation
- Relevant and engaging copy, imagery, and video
- Landing page copy, design, and development
- Ongoing testing, optimisation, and reporting
Whether you need a new campaign built from scratch or want us to take over an existing account, our experienced team can manage the whole picture to help you stay competitive online.
Why choose FWD Motion?
- Results-focused campaigns based on your goals, audience, and budget
- Ongoing optimisation to identify opportunities and improve performance
- Direct access to the people managing your paid advertising campaigns
- Clear reporting on your spend, performance, and what we recommend next
- Experts who are always up to date with platform changes and trends
- SEO, AI search, design, content, and web dev expertise under one roof
- 20+ years of digital marketing experience across a wide range of sectors
What you can expect from our paid ad agency
When you partner with our knowledgeable, friendly paid advertising agency in Sheffield, you’ll always know what you’re spending, where your ads are running, and what we’re trying to achieve together.
1. Understanding Your Goals
We’ll get to know your business and goals, then review any existing campaigns. We’ll agree what success looks like, whether that’s more impressions, clicks, website enquiries, phone calls, bookings, sales, or something else.
2. Research and Strategy
We’ll combine keyword research, audience insight, competitor activity, and likely advertising costs to shape your strategy. We’ll identify the strongest opportunities and the best approach to pursue them.
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3. Build and Launch
We’ll build and launch your campaigns using best-practice account structures, targeting, bids, ad formats, tracking, copy, and creative, along with any landing pages or supporting marketing communications you need.
4. Manage and Improve
Once your ads are live, we’ll proactively monitor their performance. We’ll meet regularly to explain results in plain English, show you what’s generating value, and use that data to test, refine, and improve outcomes.
Paid ads aren’t the only way to appear in AI.
We can also help strengthen your organic visibility in ChatGPT responses, Google AI Overviews, and other AI-powered search experiences.
Let's Talk
Looking for help with your paid ads and marketing strategy? Get in touch with Heather to talk through your goals, budget, and the paid advertising options that could work best for your business.
Get in touch
FAQs about paid advertising agency services
What is paid advertising?
Paid advertising means paying a digital platform to show your business, product, or service to a selected audience. It can include search ads on Google and Bing, social media advertising, and newer placements within AI platforms such as ChatGPT. A good paid advertising agency will help you decide where your budget will be most effective before recommending a campaign.
What is PPC advertising?
PPC stands for Pay-Per-Click and is commonly used to describe paid search advertising, where you only pay when a user clicks your advert. Our PPC advertising services can include Google Search, Microsoft Ads, Shopping, Display, and other campaign formats, depending on what you're trying to achieve and where your customers are likely to be searching.
What are the benefits of PPC marketing?
One of the main benefits of PPC marketing is speed. Your ads start appearing soon after a campaign goes live, helping you promote a new service, support a product launch, respond to seasonal demand, or reach customers searching for something specific. You can control your budget and targeting, then use campaign data to see what people respond to and make informed improvements.
What does a PPC advertising agency do?
A PPC agency plans, creates, manages, and optimises paid search campaigns for you. This can include researching what customers search for, writing ads, setting budgets, choosing locations and audiences, setting up conversion tracking, and developing landing pages. Our PPC services also include ongoing analysis, so you'll know what your ads are achieving and where your budget is going.
What do your PPC management services include?
Our PPC management services can include account audits, keyword and audience research, campaign setup, ad creation, bid and budget management, conversion tracking, landing page recommendations, testing, optimisation, and reporting. We can provide ongoing pay-per-click management services or support a defined campaign with a specific objective and end date.
What Google advertising services do you offer?
Google Ads (formerly Google AdWords) offers a range of campaign types, including Search Ads, Shopping Ads, Display Ads, and Video Ads through YouTube. As part of our Google advertising services, we’ll recommend formats based on what you're selling, how customers look for it, your available budget, and the action you want people to take.
Can you take over an existing PPC account?
Yes. Our PPC marketing services can start with an existing Google Ads or Microsoft Advertising account. We'll review the account structure, targeting, spend, tracking, ads, and previous results before recommending what should be retained, changed, paused, or tested next.
How do you measure the success of a PPC campaign?
First, we'll agree what success means for your business. That might be online purchases, qualified enquiries, phone calls, bookings, registrations, downloads, or another useful action. Depending on your goals, we'll then monitor metrics such as cost per enquiry, conversion rate, sales value, and return on ad spend, alongside the wider business results those figures represent.
What's the difference between PPC and paid social media advertising?
Paid search usually reaches people based on what they're actively searching for on platforms such as Google or Bing. Paid social media advertising lets you reach selected audiences while they're using platforms such as LinkedIn, Facebook, Instagram, or YouTube. Both can form part of the same strategy, and we'll recommend the channels that fit your audience, objective, and budget.
If I use PPC, should I still invest in SEO?
For most businesses, yes. SEO helps build your organic visibility across search engines and AI search over the longer term, while paid search gives you another way to reach potential customers when there's a clear commercial reason to do so. Our experienced SEO and paid search advertising agency team can consider both within the same wider search strategy.
What is paid social media advertising?
Paid social media advertising involves paying social platforms to show adverts to people who don’t already follow your business. Campaigns can use images, video, carousels, lead forms, and other formats, with targeting options varying by platform. A paid social agency can help you choose the audience, message, creative, budget, and campaign format that fit the outcome you're aiming for.
What are the benefits of paid social media advertising?
Billions of people use social media every day. This makes one of the main benefits of paid social media advertising the opportunity to reach many potential customers. Depending on your goals, paid social campaigns can help increase awareness, enquiries, event registrations, product sales and more.
Which social media platforms can you advertise on?
Our paid social media advertising services cover platforms including LinkedIn, Meta's Facebook and Instagram, YouTube, Reddit, Pinterest, and TikTok. We'll help you choose the best platforms for your audience and objectives.
What makes a good paid social media campaign?
The best paid social campaigns start with a clear objective, a well-understood audience, and an offer or message that's genuinely relevant to them. Each paid social media campaign also needs creative suited to the platform, a clear next step, suitable targeting, reliable tracking, and regular review.
Can you manage LinkedIn paid campaigns?
Yes. We can develop a LinkedIn paid campaign strategy around the people or organisations you want to reach, using the targeting and advertising formats available through LinkedIn. LinkedIn paid campaigns can be particularly useful for B2B marketing, recruitment, events, and reaching specific professional audiences.
Can you help with both organic and paid social media?
Yes. Organic social content can keep your channels active, communicate with existing followers, and give people a clearer picture of your business. Paid activity can then put selected messages in front of wider or more specific audiences. As a full-service paid social media advertising agency, we can help plan how those activities fit alongside your content and wider marketing strategy.
How is AI changing paid advertising?
Advertising is beginning to appear within AI-powered search experiences as more people use them to research products, services, and suppliers. This creates new opportunities alongside established search and social advertising.
What is ChatGPT advertising?
ChatGPT advertising allows businesses to pay for sponsored placements within ChatGPT. These ads are clearly identified as sponsored and kept separate from ChatGPT's answers. They can be matched with relevant conversations based on the subject and intent of the discussion, giving advertisers another opportunity to reach people researching and comparing options.
Is ChatGPT advertising right for my business?
It could be, particularly if your customers spend time researching, comparing suppliers, considering different products, or asking detailed questions before making a decision. If we think an established channel offers a stronger opportunity first, we'll tell you.
Will ChatGPT ads help my business appear in ChatGPT's organic answers?
No. Paid ChatGPT ads and organic AI visibility are separate. Buying advertising does not make ChatGPT include, cite, or recommend your business within its answers. If appearing organically in AI search is one of your goals, that sits within our SEO and AI search services.
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