FWD Motion is a full-service B2B tech marketing agency, specialising in IT channel marketing and campaign management services for technology companies.
Specialist Marketing Services for the IT & Technology Channel
You need a partner who knows exactly what you do and the challenges you face. At FWD, we’ve got the technical knowledge, market expertise, and valuable industry oversight to empower your teams for long-term success in the ever-evolving IT channel ecosystem.
Full-Service B2B Technology Marketing Agency
Today, tech companies are under immense pressure to maintain brand visibility, generate high-quality leads, and maximise profitability. The fast-paced nature of the technology sector only adds to these challenges, often leading to missed opportunities for engagement and growth.
Our end-to-end technology marketing services combine strategic vendor initiatives, compelling value propositions, and omnichannel campaign execution to help you generate demand, engage your partner ecosystem, and position your brand as a market leader.
We’re a full-service digital agency, which means you’re not just getting the benefits of an IT channel marketing agency but a complete suite of creative, technical, and strategic capabilities – enabling you to seize every opportunity and accelerate revenue with confidence.
Lead Generation
We partner with CPB to develop targeted digital touchpoints that engage prospects before sales interactions. By identifying end-users who demonstrate intent across tech portfolios and solutions, we can capture more qualified, conversion-ready opportunities.
Automated Lifecycle Marketing
Working with your automation platforms, we can design and execute trigger-based lifecycle programs that take your target audiences through customer journeys that apply to their unique sales and marketing cycles – driving deeper engagement and maximising return.
Omnichannel Communications
We can create offline and online content and assets that captivate your audiences, equip your sales teams with the tools to accelerate business development, and guide prospects and customers seamlessly through their decision-making cycles.
Outsourced Marketing
Whether you’re facing staff shortages, skill gaps, or evolving business demands, we integrate seamlessly with your team to strengthen your marketing performance. With an outcome-based approach aligned with your KPIs, we deliver measurable impact without the overhead.
Events & Exhibitions
From sales kick-offs and enablement events to major conferences and global roadshows, we can help you utilise your MDF budget to craft strategic and collaborative spaces that foster meaningful, long-term relationships with partners, customers, and prospects.
Video Marketing
We can help you tap into the huge potential of video marketing with individual videos or complete campaign series. These can serve as enablement tools, product demos, and more – designed to maximise impact, boost engagement, and drive tangible results.
Why FWD for IT Channel Marketing?
Specialist IT channel marketing agency with over 20 years of proven expertise
Technology & IT marketing programs tailored specifically to your business goals
Experienced tech copywriters for content that informs, engages & inspires
Seamlessly integrated campaigns across vendor, distributor & reseller ecosystems
Strategic consultants who stay ahead of industry trends, innovations & market shifts
Flexible, agile approach for intelligent resource, budget & MDF management
Arrow ECS
A high-impact InfoSec experience successfully strengthens Arrow’s presence and partner relationships.
Arrow / Fortinet
Fortinet Advantage program increases partner engagement through a structured, multi-channel rollout.
Arrow / VMware
VMware Explained Video Series helps Arrow and VMware deepen partner trust and market relevance.
FWD Times: For the Latest IT Channel Marketing News
Tech Marketing
Delve into IT channel marketing best practices for creating greater value for prospects and generating high-quality leads that are more likely to convert.
Marketing Strategy
Discover how to adapt your business and marketing strategy to optimise the way you deliver your products and services in times of uncertainty.
Digital Marketing
Learn how to unlock the most from your website to build your online presence, drive more leads, and create deeper customer relationships.
Start the conversation.
Partnering with a B2B technology marketing agency that understands your channel is a huge strategic advantage. Have a question or a project in mind? Fill out the form – we’d love to explore how we can support your goals.
Frequently Asked Questions
What is the role of a marketing agency for tech and IT?
A marketing agency for tech and IT plays a strategic role in promoting technology solutions and services across vendors, distributors, MSPs, VARs, and GSIs. By designing and executing targeted account-based marketing programs with clearly defined KPIs and ROI metrics, we can work to boost engagement, accelerate pipeline growth, and drive measurable business success.
Why invest in digital marketing as part of my IT channel approach?
Digital marketing significantly enhances reach and visibility, allowing businesses to target specific demographics globally. It is cost-effective, offers a higher return on investment compared to traditional marketing, and provides measurable results through detailed analytics for data-driven decisions.
Benefits of digital marketing for tech companies include:
- Attract potential partners or customers through targeted tech marketing campaigns
- Build relationships with channel partners via engagement & co-marketing initiatives
- Enhance online brand visibility & recognition through SEO & content marketing
- Differentiate your company by highlighting unique selling propositions
- Increase pipeline opportunities & revenue with an integrated approach
- Utilise analytics to inform decisions & optimise campaigns for better results
The best tech marketing campaigns blend a mix of inbound and outbound marketing strategies, delivering relevant, cohesive, and immersive content to a targeted audience across multiple digital channels and with the right timing.
Can you use the copy I currently have, or is it better to update it?
We offer expert marketing IT consulting services and can advise you on the suitability and relevance of your current content and how it can be repurposed, updated, or changed to make maximum impact.
If creating completely new content is out of your budget, we are happy to build and execute marketing assets and campaigns using your existing copy. We also offer proofreading and editing services for supplied content if required.
Can you handle merchandise and DMPs?
Yes! We can cover print and fulfilment in-house, working to GDPR-compliant standards when handling data. As a full-service IT channel marketing agency, our capabilities include branded merchandise, direct mail, exhibition stands, office branding installations, and much more.
Can you support in-house resources or existing agencies?
Absolutely! As a flexible, fully integrated B2B tech marketing agency, we are used to supporting in-house brand teams as an extension of your resources. We will happily collaborate with other suppliers and agencies to support when project bandwidth is maxed.
Can I use you for selected services only?
Yes! We can work with you at any stage of your tech marketing campaigns, so use us where it will make the biggest impact, and most importantly, make your life easier.
I want additional services that are bespoke or specific to my IT channel marketing initiatives; can you help?
Definitely! If you can imagine it, the chances are we have probably done it - and if not, we will problem-solve a way to make it happen for you. Involve us in the planning stages so we can advise how best to support your overarching marketing plan and campaign goals.
I have limited MDF and/or marketing funds; can you advise on how best to use them?
Of course! Our advice is to pick your pain point. If you can cover asset build in-house, let us cover content creation or supply design elements for you to use. We can work with you to determine how best to manage your budget and make the most impact with what you have.
Our IT channel marketing operations extend across EMEA; can you support our vendor and reseller initiatives here?
Yes. Our usual approach is to create core campaign content in EN before translating assets to your required languages. We will then manage the asset build in EN and duplicate all assets using the translated content working with your in-house MA platforms.
We already have a network of agencies; what would you add to support GTM strategy and marketing initiatives?
Good question. We are very competitive on price, have a huge amount of IT channel partner marketing experience, are super responsive and friendly, and deliver extremely quick SLAs. So, you’ve got nothing to lose by giving us a try!