The Showman’s Show 2025 Recap
5 min read - by Heather Hearn-Poole, SEO Manager
In October 2025, the team at FWD Motion headed to the Showman’s Show 2025 at Newbury Showground where we connected with hundreds of professionals shaping the UK’s outdoor and live events scene.
Last year, our team attended alongside our sister company, Secprint, to showcase event branding and print, but this year was about taking things a step further. FWD Motion has so much more to offer to this industry, from digital strategy and brand development to website design, SEO and content marketing.
As event technology continues to advance, our experience in IT channel marketing and data-led campaigns brings something different to the table. We help businesses understand what’s driving results, so their marketing spend goes further.
If we met at The Showman’s Show and you think we could help your business grow, get in touch, we’d love to continue the conversation.
It’s All About the People
Despite the wind, the turnout was strong and the energy around the showground didn’t drop!
Our team spoke with organisers, suppliers and technology providers about what’s shaping the events industry, from data capture and sustainability to keeping brand consistency between digital channels and live environments.
We also came up with some great new product ideas and met other businesses to forge mutually beneficial partnerships with. For us, events like this are about listening first. The best ideas often come from the people on the ground who see the challenges daily. That’s where our team can really help, by turning those challenges into clear, actionable marketing strategies.
What We Brought to the Table
Our stand reflected what FWD Motion is about, practical creativity backed by experience and strategy. We talked about how we help clients plan and deliver joined-up marketing that actually works, from clear brand positioning to measurable digital activity.
We showcased our publication, The FWD Times, which is packed with real examples of how marketing programmes have helped businesses in sectors like IT, engineering and TICC to reach the right audiences and improve results.
This wasn’t a sales pitch but a chance to show how structured thinking and the right tools can make marketing easier to manage and more effective.
Moving FWD
A huge thank you to the organisers, exhibitors, and everyone who stopped by our stand, the conversations were insightful and genuinely enjoyable.
Our team left with some great ideas, new connections and clear sense of how our services can support businesses across different sectors in the year ahead.
The 2026 dates are already in our calendar, and we are really looking forward to returning with more insight, and the same focus on helping businesses grow with direction.
Let’s have a chat, no obligation we can discuss your needs and how we can help your business grow.
05/11/2025