Strategy and Roadmapping
Marketing with direction | Strategy specialists | Practical roadmaps
Put purpose behind your marketing
Marketing can quickly become a long list of things you could be doing: more content, paid ads, social media, email, SEO, AI search. We’ll help you work out which activities support your business goals, what should take priority, and where your time and budget will be best focused.
As a long-standing Sheffield marketing strategy agency, we bring 20+ years of experience and specialists across different areas of marketing into those decisions. Our digital marketing strategy services give you practical direction that your team, ours, or a combination of both can deliver.
When could a digital marketing strategy help?
You don’t need to have the problem fully figured out before you speak to us. Businesses come to us at all stages, and our digital marketing strategy services can help when:
- You want to grow but aren’t sure where marketing should focus
- Your current marketing activity feels disconnected or reactive
- You’re investing time or money without knowing what’s working
- You’re launching a product, service, campaign, or entering a new market
- Your in-house team needs additional direction or expertise
- You need more customers, enquiries, sales, or repeat business
- You’re unsure how SEO, AI, ads, social, email, and other channels fit together
- Your business has changed and your marketing hasn’t caught up
- You want a practical plan before committing more time and budget
What working with our strategy team could look like
We’ll talk through your business, ambitions, customers, current marketing, resources, challenges, and what you’d like to achieve over the short and long term.
We’ll review your market, competitors, audiences, customer journey, existing channels, website, search presence, and available performance data.
Our marketing strategy specialists will define priorities, recommend relevant channels and activity, establish useful measures, and turn this thinking into a practical roadmap.
Your team can implement the plan, or we can deliver it with you. Where our work continues, we’ll use results and new opportunities to inform areas of focus.
What can your marketing strategy cover?
Depending on your goals and current activity, our digital marketing strategy service might explore:
- Business aims and marketing objectives
- Strengths, weaknesses, and opportunities
- Target customers and audience groups
- Customer research and buying journeys
- Competitors and your position in the market
- Existing digital marketing performance
- Website and conversion opportunities
- Search behaviour and online visibility
- Key messages and campaign themes
- Appropriate digital marketing channels
- Available resources and budgets
- Measures of success and reporting
- Campaign, content, and activity planning
- A prioritised marketing roadmap
What could we put into action?
Once we’ve agreed your roadmap together, our full-service team can support you with any of the activity we’ve identified as the best next step for your goals.
Campaigns
Bring digital, design, development, and print together in one joined-up campaign around your defined audience, offer, launch, or objective.
Content and Copywriting
Inform, engage, and persuade your audience with tailored website copy, articles, case studies, ads, social posts, emails, or campaign content.
Email Marketing
Stay in front of your customers and prospects using targeted emails shaped around their individual relationship with your business.
Social Media Marketing
Grow visibility and trust with planned social media content, creative assets, and campaigns suited to your audience, channels, and goals.
SEO and AI Search
Help more of the right people discover your business in Google, Bing, AI Overviews, ChatGPT, and other online search experiences.
Paid Advertising
Reach selected audiences quickly through targeted paid ad campaigns across search engines, social media, and emerging AI platforms.
Design and Print
Strengthen your marketing activity with creative campaign assets, sales collateral, direct mail, signage, and other digital and printed comms.
Web Development
Make it easier for users to find, navigate, and act with bespoke websites and landing pages built around visibility, functionality, and conversions.
Why choose FWD Motion?
- 20+ years of perspective across changing channels and customer behaviour
- Direct access to friendly, experienced people who get to know your business
- Strategy informed by specialists who work in the channels they recommend
- Honest advice about what activity deserves your time, attention, and budget
- Expert insight, clear priorities, and practical roadmaps you can act on
- Full-service in-house team to deliver the areas you want us to manage
- Meaningful reporting to show progress and direct what happens next
- Flexible support, from one-off consultancy to long-term partnerships
Lets Talk
Got growth plans but need some direction with your marketing? Talk to Heather about your business and we’ll help turn your goals into a practical way forward.
Get in touch
FAQs about digital marketing strategy services
What is a marketing strategy?
A marketing strategy sets out what your marketing needs to achieve, who you need to reach, and where to focus your efforts. It gives your future campaigns and activities a clear purpose and helps you make more informed decisions about channels, resources, budgets, and priorities.
What does a digital marketing strategy consultant do?
A marketing strategy consultant gives you an experienced outside perspective on where to focus your marketing. Digital marketing and strategy specialists will assess your goals, customers, competitors, current performance, channels, and resources before recommending priorities and creating a practical plan.
What is an online marketing strategy agency?
An online marketing strategy agency offers digital marketing strategy services, which focus on how digital channels such as search engines, AI search, paid ads, websites, social media, email, and content support business objectives. Terms such as “internet marketing strategy consultants” generally describe similar digital strategy support.
Can you deliver the marketing strategy as well?
Yes. Alongside digital marketing strategy consulting, we have an in-house team covering search, paid advertising, content, social media, email, design, print, and web development. You can use our marketing strategy consulting alone or ask us to help deliver some or all of the agreed roadmap.
Do you offer B2B marketing strategy services?
Yes. As a B2C and B2B marketing strategy agency, we work with businesses selling products and services both to consumers and to other businesses. Our B2B marketing strategy services can bring together search, content, email, social media, paid advertising, campaigns, and sales-supporting activity suited to how your business customers find, assess, and choose suppliers.
Which sectors can you support with marketing strategy?
At FWD Motion, our experience spans IT and technology, TICC, engineering, construction, manufacturing, healthcare, waste management, ecommerce, hospitality, financial and professional services, and many more. We’ll build a specialist marketing strategy around your particular market, customers, sales journey, opportunities, objectives, and any other business priorities.
Can you create a marketing strategy for a recruitment agency?
Yes. A marketing strategy for a recruitment agency needs to consider both sides of the business: attracting employers looking to hire and reaching candidates looking for their next role. At FWD Motion, our marketing strategy specialists can help define the right audiences, messages, channels, and priorities for each.
Can you develop marketing strategies for service businesses?
Yes. Marketing strategies for service industry businesses need to reflect how people choose a provider when they’re buying expertise, advice, or an ongoing service. That means helping potential customers understand what you do, why you’re the right fit, and what gives them confidence to get in touch.
Can you help with marketing strategies for financial services?
A marketing strategy for financial services needs to build trust, explain complex offers clearly, and support customers through what can be a longer, more considered decision. Our marketing strategy agency team can shape a strategy and roadmap around search, content, paid advertising, email, website performance, and customer journeys, all while keeping sector requirements in mind.
Can you support healthcare marketing strategies?
Yes. Our marketing strategy agency has worked with healthcare organisations to plan marketing around different services, locations, audiences, and routes to care. That can include improving how people find and understand your services, strengthening trust through useful content, and coordinating search, campaigns, websites, and communications while keeping regulatory requirements in mind.
Do you work with education organisations?
Yes. At FWD Motion, we can help you reach prospective students, parents, learners, partners, or other key audiences with joined-up marketing strategies and creative services for education institutions. Depending on your goals, that could include campaigns, content, search optimisation, email, social media, design, and web development.
Can you help technology and IT businesses with marketing strategy?
We regularly work with technology businesses, including companies selling complex B2B products and services. An IT consulting marketing strategy, for example, can help you reach the right decision-makers, explain technical expertise in a way that’s easy to understand, support longer sales cycles, and focus activity on the channels most likely to generate interest and enquiries.
What should I look for in a digital marketing strategy agency?
When comparing the best marketing strategy agencies for your business, look at whether they ask about your commercial goals, explain their recommendations, have relevant channel expertise, can show how success will be measured, and offer a working relationship that suits your team. You should feel comfortable asking questions and challenging the plan.
Do you work with businesses outside Sheffield?
Yes. FWD Motion is a Sheffield marketing strategy agency that UK businesses can work with locally or remotely, and we also support clients internationally across a wide range of sectors. Our marketing strategy specialists can collaborate through regular calls and meetings while still offering face-to-face support wherever practical.
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