Single-Page Websites for Small Businesses

The challenge

Many small business owners are coming to realise that relying on word-of-mouth, trade shows, and social media to find customers is all right when you’re first starting out but to grow your business and reach a wider audience, you need to establish your digital presence in a more professional way.

With the rise of e-commerce, it’s becoming increasingly important for businesses to make their products or services available online. As more people choose to shop from the comfort of their homes, businesses need to shift their focus and go where the customers are. This applies not only to large companies but to small businesses too.

A website is an excellent way to reach more customers, showcase your products or services, and strengthen your brand presence. It not only allows you to increase your customer base but also enhances your credibility as it serves as proof that you’re a legitimate business. Plus, consumers tend to research products and services online before making decisions, so having a website is essential for gaining their trust.

Why single-page websites?

Recently, we’ve seen a rise in the number of small businesses, start-ups, and sole traders asking for a more affordable alternative than a full-blown website – which is when we usually ask if they’ve heard about single-page websites.

Single-page websites are a good solution for smaller businesses that don't necessarily need a lot of content on their site but want a platform to display their offerings.

The simple, one-page design is useful as it:

• Presents all your information on one page
• Loads faster than multi-page websites
• Easily scrolls on mobile devices
• Has a customer contact form
• Is simple to maintain and update