Why a One Page Website is Great for a Small Business
More businesses are now moving away from multi-page websites and taking on a simpler format to advertise and promote their business online with a one page website.
For a start-up, local trader or small company looking to keep things focused, a streamlined setup can be the right fit for small business websites.
What Is A One Page Website?
A one page website is essentially a full website contained on a single scrolling page. Where a full website usually has different pages for services, about, contact, news, etc, on single page websites everything is structured into sections on one long-flowing page.
One page website design can be a practical solution for businesses that don’t have a huge amount of content or multiple service areas/products. A single page website makes everything accessible from the moment a potential customer lands making it a great website for small businesses that want to simplify the user experience.
What Are The Features Of The Best Single Page Websites?
Good small business websites don’t need to be overcomplicated. Users need to be able to quickly and easily find what they are looking for in order to convert visits, into sales. The best single page websites focus on delivering the right information, quickly, and clearly.
A one page website should follow the below format:
- Simple and easy to use
- Easier to maintain than a full-scale site
- Ideal for those looking for affordable websites for small businesses
- Designed to load quickly, improving both user experience and SEO performance
- Built with clear messaging and value-led content
- Structured with strong CTAs that encourage action
- Smooth to navigate, with intuitive scrolling and anchored sections
- Fully responsive across mobile, tablet, and desktop
At FWD Motion our single page websites combine all of the above with creativity with performance ensuring that businesses have the same polished look as larger brands.
Are One Page Websites A Good Idea?
Yes! When a one page website is used in the right context it can be a great idea especially if any of the following apply:
- Need a fast turnaround for an event registration or landing page
- Want to launch a campaign aimed at a specific audience
- Are looking for a central place to share tools, downloads or product details
- Run a business with a small set of core services
- Are promoting a single product for a limited time
- Need a cost-effective alternative to a full site
Our FWD Flex service is specifically designed to fit these needs to help small business websites go live quickly while ensuring a modern and responsive design.
One Page Websites And SEO: A Powerful Combination
A lot of people mistakenly assume that a one page website is bad for SEO. In fact, this is not the case, provided that the site is planned and built with SEO in mind.
A well-structured one page website can still rank well by targeting specific keywords, using clear section headings, and keeping the content focused. However, unlike a multi-page website you cannot spread keywords across different pages so all SEO opportunities need to be carefully planned using targeted specific keywords, clear section headings and ensuring content is focused.
How A One Page Website Helps With Customer Engagement
Visitors don’t always have time (or the patience) to navigate through a complex website with lots of pages to find what they are looking for. A single page website keeps everything in one place and every scroll leads to an accessible call to action.
When built with landing page best practices in mind such as short copy, strong visuals, and clear CTAs these sites can convert surprisingly well. For small businesses looking to make the most of their marketing spend, this makes a real difference. Take a look at our single page websites for small businesses to see how this approach works in action.
Is A Splash Page Enough?
A splash page is a minimal web page used to announce something often before a main site launches. It might display a simple message, contact form, or link to another site.
It is ideal for short-term promotions or “coming soon” messages. However, it is not ideal for small company websites as it doesn’t offer enough information or functionality for customer engagement or search visibility.
A one page website, however, provides structure, content and purpose without the overhead of a full website.
One Page Website Services From FWD Motion
At FWD Motion, we create fast, focused, and beautifully designed one page websites that work hard for your business.
Our team ensures every single page website is built with SEO in mind, so your site isn’t just easy to navigate, it’s easy to find too. With the right strategy, one page website design and single page website SEO can be a powerful combination.
Contact our team today to talk about how one page website and SEO services from FWD Motion can help your business grow.
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10/03/2025