Chesterfield Escape Rooms Chooses FWD Motion for Sustainable Print Solutions
Offering a variety of unique live game experiences, Chesterfield Escape Rooms relies on fully customisable, large-format print solutions to build their creative, themed rooms. When planning their next room upgrade, they wanted to ensure their print processes aligned with their sustainability goals. Chesterfield Escape Rooms chose FWD Motion to help eliminate single-use plastics and implement an effective upcycling initiative across their organisation.
Chesterfield Escape Rooms is the UK’s Number 1 Live Escape Game Experience. Since opening its doors in 2021, the family-run business has provided a wide range of immersive, action-packed, and fun live escape games to people from all over the world.
FWD Motion is a fully integrated creative agency and the team are committed to using their resources and influence to drive meaningful change. Sustainability is a huge priority for the company, and they have actively found ways to support the community and environment through their creativity and print expertise.
No More Rip & Replace!
Chesterfield Escape Rooms boasts a large selection of entertaining live escape games. While the creation of a new room is always an exciting time for their staff and customers, the team must spend materials, labour, and time on repainting, or they are left with bespoke, themed prints from previous rooms that can no longer be used.
Nick Hogan, Owner of Chesterfield Escape Rooms, explained: “As a small business it can be difficult to build effective sustainable strategies, but when we decided to create a new set of escape rooms, we placed sustainability at the forefront of our thought process. We didn’t want to simply rip and replace – it was a case of considering what we could recycle, and most importantly, upcycle.”
In search of an alternative solution to business-as-usual, Hogan approached FWD Motion. He commented: “We have had a working relationship with FWD for over 3 years, and in a recent account meeting we heard about their ability to print directly to MDF fire-rated board – which is the material we use for all our structural game build work. Realising we could print over and upcycle our old boards completely transformed our design process, and we quickly got to work with FWD’s creative team to produce the visual effects we needed. We’re delighted with the results!”
Driving Environmental Responsibility
FWD Motion’s recent investment in a new sustainable printer enables them to print directly to board. Unlike solvent-based inks, its UV ink technology eliminates the need for vinyl and laminates – reducing single-use plastic consumption and ensuring a longer lifespan for their vibrant print solutions.
“Printing directly to board is a massive step forward for many businesses like Chesterfield Escape Rooms, who regularly rely on bespoke designs and installations to keep their experience up to date,” said David Whiteley, Director of FWD Motion. “By using our new sustainable printing technology, Chesterfield Escape Rooms managed to save approximately 66 metres of vinyl and 66 metres of laminate – and it doesn’t stop there. Now, when their rooms next need updating, we can take the same boards and print over them again and again.”
The process is simple, quick, cost-effective, and doesn’t compromise on quality. Most of all, it enables Chesterfield Escape Rooms to implement an effective upcycling strategy throughout their live escape game room rebuilds – whether that’s updating an existing room readily equipped with made-to-measure boards and wall graphics or starting a completely new room from scratch.
Partners For the Future
FWD Motion supports businesses with end-to-end solutions – from quality design services and eco-friendly print processes, all the way to installation. Chesterfield Escape Rooms and FWD Motion are keen to continue working together and are already discussing joint projects for the future!
Whiteley concluded: “We are incredibly pleased to have supported Nick and the team at Chesterfield Escape Rooms over recent years and are now even happier to help them achieve their sustainability goals. By reprinting and reusing the same MDF boards and wall graphics, we can help them prevent unnecessary waste in landfills and drive a more environmentally responsible future.”
26/06/2024