FWD Motion is a full-service B2B tech marketing agency, specialising in IT channel partner marketing and campaign management services for technology companies.
Outsourced Marketing Agency for Tech Companies
From skill gaps and budget constraints to complex product offerings and market saturation – technology companies face immense pressure to maintain brand visibility, generate high-quality leads, and maximise profitability. The fast-paced nature of the tech sector only adds to these challenges, often leading to missed opportunities for engagement and growth.
At FWD, we’ve been experts in IT channel marketing for over 20 years. We work with distributors, vendors, and partners, supporting them (and sometimes their existing agencies) with content creation, marketing, design, web development, event management, print, installations, and more.
Outsourcing your marketing to FWD helps position your business for success, allowing you to focus on your core operations while leveraging specialised knowledge and resources to achieve your goals. Whether you need a single service or a long-term partner, we can collaborate with you to find the right solution to best suit your target audience and campaign strategy – simply, effectively, and within budget.
Full-Service IT Channel Partner Marketing
FWD is a full-service digital agency, which means you’re not just getting the benefits of an IT channel marketing agency but a complete range of creative, technical, and strategic expertise to empower your brand and drive results for your business.
Acting as an on-demand extension of your in-house team, our services can be scaled up or down to meet your requirements and budget. Whether you need captivating visuals, persuasive copy, or integrated campaigns, we can work with you at any stage of your journey to ensure your business thrives.
Download our Professional Services brochure or explore our Outsourced Marketing Services to learn more about how we can help you unlock your brand’s potential and start building your success today.
Event Marketing Agency for Tech Companies
From sales kick-offs and enablement events to major conferences and global roadshows – we can transform complex technology software and solutions into interactive, engaging experiences that turn your prospects into loyal brand advocates.
We’re with you every step of the way, offering a full range of services to help you deliver a show-stopping display. Talk to us for support with:
- Exhibition / campaign theme development
- Sourcing venues, materials & furniture (incl. sustainable alternatives)
- Design & print (display stands, signage, branded merch & more)
- Digital assets (event promotion, registration pages, PPTs, demo videos & more)
- Exhibition build & installation
- On-the-day event management
- Post-event takedown & waste handling
Why FWD for IT Channel Partner Marketing?
Specialist IT channel partner marketing agency with 20+ years of expertise.
A responsive, friendly team dedicated to your success.
Scalable, global project management with quick SLAs.
Seamless integration with your internal marketing team.
Flexible, agile approach for intelligent budget management.
Strategic planning to meet and exceed your business goals.
FWD Times: For the Latest IT Channel Marketing News
Tech Marketing
Delve into channel partner marketing best practices for creating greater value for prospects and generating high-quality leads that are more likely to convert.
Marketing Strategy
Discover how to adapt your business and marketing strategy to optimise the way you deliver your products and services in times of uncertainty.
Digital Marketing
Learn how to unlock the most from your website to build your online presence, drive more leads, and create deeper customer relationships.
Further Reading: From Your Dedicated IT Channel Marketing Agency
Tech Marketing Project Examples
From small startups to global organisations, we’ve done it all. But don’t just take our word for it; explore our recent projects to see our partner marketing services in action.
The Importance of Content Marketing
Whether it’s insightful blogs or sponsored ads, LinkedIn tech marketing campaigns help you improve partner relationships and become a thought leader.
FWD Flex: Making Your Website Work for You
To boost engagement and lead generation, we can create an optimised microsite or landing page using our bespoke development platform, FWD Flex.
Introduction to Umbraco
Umbraco is one of the most popular CMS platforms, helping you build and manage powerful, modern websites customised precisely to your needs.
Sustainable Promotional Merchandise
Our forward-thinking approach empowers our clients to choose eco-friendly, sustainable marketing solutions, without compromising quality.
Sustainable Print Project Examples
If you can think it, we can print it! Take a look at our recent exhibitions, displays, and other print projects to see how we can help bring your vision to life.
FWD TV
In IT channel partner marketing, video is proven to boost user engagement and grow brand trust. In fact, videos on social media generate 1200% more shares than text and image content combined! At FWD, we can help you tap into the huge potential of video marketing, assisting with idea creation, script and social messaging, and animation design to deliver individual videos or complete campaign series.
Our video marketing services include motion graphics or live-action videos, which can serve as explainers, enablement tools, product demos, how-tos, testimonials, event coverage, interviews, and more. Used across your social media, articles, blogs, or other digital platforms, this content is designed to make an immediate impact on both current and prospective clients.
To ensure we reach multiple touchpoints, we can complement video advertising with static banners and text ads, maximising the exposure of the campaign message within your profiled audience. We can also build a repository landing page containing all content and animations, providing your team with a central resource to draw on and promote to partners.
Your Specialist B2B Tech Marketing Agency
At FWD, we bring your tech marketing campaigns to life through our strategic, multi-touch campaign framework. We can assist with any or all of the following stages, allowing you to engage our services where they will make the most impact for your business.
1. Campaign Brief: It all starts with a comprehensive campaign brief, where we will work closely with your team to define clear objectives, establish a strategy, agree on a quote, and map out a results-driven timeline.
2. Content Creation: Next, we’ll begin drafting compelling copy that aligns with your campaign messaging, target audience, and goals. We’ll send this over to you for feedback and action revisions as needed.
3. Design & Build: Once the content is approved, we can move on to design and build. Our services cover both digital and print assets, including direct mail, social media posts, newsletters, infographics, animations, and more.
4. Distribution Strategy: Depending on your campaign, we can create engaging partner-focused assets, as well as downloadable co-brandable files for your partners to distribute to their customers directly.
5. Launch & Management: If required, we can set up and manage your sponsored advertising, direct mail fulfilment, landing pages, and event coordination. We can also collaborate with your telemarketing agencies or internal comms teams to increase campaign reach.
6. Reporting & Optimisation: We’ll generate detailed reports covering all campaign activities, from email and web interactions to social performance, drawing on years of industry knowledge and experience to inform and improve your strategy going forward.
Wherever you are on your digital journey, FWD can help.
FWD specialises in creative and digital marketing for tech companies, leveraging over 20 years of experience to help clients across a wide range of technology markets meet and exceed their campaign objectives.
If you have any questions or opportunities we could assist with, please fill in the form. Alternatively, you can contact our IT channel partner marketing agency at enquiries@fwdmotion.co.uk or call 01246 439045.
Frequently Asked Questions
Why invest in digital marketing as part of my IT channel approach?
Digital marketing significantly enhances reach and visibility, allowing businesses to target specific demographics globally. It is cost-effective, offers a higher return on investment compared to traditional marketing, and provides measurable results through detailed analytics for data-driven decisions.
Benefits of digital marketing for tech companies include:
- Attract potential partners or customers through targeted tech marketing campaigns
- Build relationships with channel partners via engagement & co-marketing initiatives
- Enhance online brand visibility & recognition through SEO & content marketing
- Differentiate your company by highlighting unique selling propositions
- Increase pipeline opportunities & revenue with an integrated approach
- Utilise analytics to inform decisions & optimise campaigns for better results
The best tech marketing campaigns blend a mix of inbound and outbound marketing strategies, delivering relevant, cohesive, and immersive content to a targeted audience across multiple digital channels and with the right timing.
Our channel marketing operations extend across EMEA; can you support our vendor and reseller initiatives here?
Yes. Our usual approach is to create core campaign content in EN before translating assets to your required languages. We will then manage the asset build in EN and duplicate all assets using the translated content working with your in-house MA platforms.
Can you handle merchandise and DMPs?
Yes! We can cover print and fulfilment in-house, working to GDPR-compliant standards when handling data. As a full-service IT channel marketing agency, our capabilities include branded merchandise, direct mail, exhibition stands, office branding installations, and much more.
Can you use the copy I currently have, or is it better to update it?
We offer expert marketing IT consulting services and can advise you on the suitability and relevance of your current content and how it can be repurposed, updated, or changed to make maximum impact.
If creating completely new content is out of your budget, we are happy to build and execute marketing assets and campaigns using your existing copy. We also offer proofreading and editing services for supplied content if required.
Can you support in-house resources or existing agencies?
Absolutely! As a flexible, fully integrated B2B tech marketing agency, we are used to supporting in-house brand teams as an extension of your resources. We will happily collaborate with other suppliers and agencies to support when project bandwidth is maxed.
I have limited MDF and/or marketing funds; can you advise on how best to use them?
Of course! Our advice is to pick your pain point. If you can cover asset build in-house, let us cover content creation or supply design elements for you to use. We can work with you to determine how best to manage your budget and make the most impact with what you have.
We already have a network of agencies; what would you add to support GTM strategy and marketing initiatives?
Good question. We are very competitive on price, have a huge amount of IT channel partner marketing experience, are super responsive and friendly, and deliver extremely quick SLAs. So, you’ve got nothing to lose by giving us a try!
Can I use you for selected services only?
Yes! We can work with you at any stage of your tech marketing campaigns, so use us where it will make the biggest impact, and most importantly, make your life easier.
I want additional services that are bespoke or specific to my channel marketing initiatives; can you help?
Definitely! If you can imagine it, the chances are we have probably done it - and if not, we will problem-solve a way to make it happen for you. Involve us in the planning stages so we can advise how best to support your overarching marketing plan and campaign goals.