FWD Motion is a full-service B2B tech marketing agency specialising in IT channel marketing and campaign management services for technology companies.
At FWD Motion, we’ve been experts in IT channel marketing for over 20 years! We work with distributors, vendors, and partners, supporting them (and sometimes their existing agencies) with tech content creation, marketing, design, web development, event management, print, installations, and more.
Our talented in-house team is here to help bring your concepts to life, collaborating with you to create the right solution to best suit your target audience – simply, effectively, and within budget.
From initial concept through to final solution, campaign delivery and reporting, FWD is your trusted partner, ideally positioned to empower your brand and drive results for your business.
Your Specialist B2B Tech Marketing Agency
FWD is a full-service digital agency, which means you’re not just getting the benefits of an IT channel marketing agency but also a full range of creative, technical, and strategic expertise to help your business drive growth and maximise profitability.
Whether you need captivating visuals, compelling copy, or integrated campaigns - our experienced team brings with them a huge amount of industry knowledge, making us ideally placed to be your trusted marketing partner.
Download our Professional Services brochure to find out how we can help you unlock your brand’s potential and start building your success today.
Why FWD for IT Channel Marketing?
FWD brings your digital campaigns to life through our strategic, multi-touch campaign framework. From content creation, design, and build to paid social ads and analytics – we can work with you to deliver impactful, customised campaigns that maximise ROI for your business.
Specialist B2B tech marketing agency with over 20 years of expertise.
A responsive, friendly team dedicated to your success.
Scalable, global project management with quick SLAs.
Seamless integration with your internal marketing team.
Flexible, agile approach for intelligent budget management.
Strategic planning to meet and exceed your business goals.
FWD Times: For the Latest IT Channel Marketing News
Tech Marketing
Delve into tech marketing best practices for creating greater value for customers and generating high-quality leads that are more likely to convert.
Marketing Strategy
Discover how to adapt your business and marketing strategy to optimise the way you deliver your products and services in times of uncertainty.
Digital Marketing
Learn how to unlock the most from your website to build your online presence, drive more leads, and create deeper customer relationships.
Further Reading: From Your Dedicated IT Channel Marketing Agency
Tech Marketing Project Examples
From small start-ups to global organisations, we’ve done it all. But don’t just take our word for it; read our recent projects to see our services in action.
The Importance of Content Marketing
From bespoke blogs to sponsored advertising, LinkedIn tech marketing campaigns help you improve partner relationships and position as a thought leader.
FWD Flex: Making Your Website Work for You
To maximise engagement and lead generation, we can create an optimised microsite or landing page using our bespoke development platform FWD Flex.
Introduction to Umbraco
Umbraco is one of the most popular CMS platforms, helping you build and manage powerful, modern websites customised precisely to your needs.
Sustainable Promotional Merchandise
Our forward-thinking approach empowers our clients to choose eco-friendly, sustainable marketing solutions, without compromising on quality.
Sustainable Print Project Examples
If you can think it, we can print it! Take a look at our recent exhibitions, displays, and other print projects to see how we can help bring your vision to life.
FWD TV
In IT channel marketing, video is proven to boost user engagement and improve brand trust. At FWD, we can work collaboratively with you on idea creation, script and social messaging, and animation design and build to deliver individual videos or a complete campaign series.
These can be designed as explainer videos or as a learning and enablement tool to increase awareness around portfolio offerings. Used within social media, articles, blogs, and more – this content is made to create an instant impact with current and prospective clients.
To ensure we have multiple touchpoints, we can support video advertising with static banners and test ads to maximise exposure of the campaign message within the profiled audience. A central repository landing page containing all content and animations will also give your team access to a central base of resources for them to draw on and promote to partners.
Your Specialist B2B Tech Marketing Agency
At FWD Motion, we bring your digital campaigns to life with a structured, multi-touch approach.
We can help with any or all of the following stages, so you can use us where it will make the most impact for your business.
It all starts with a comprehensive campaign brief, where we will collaborate with your team to define clear objectives, align on strategy, agree on a quote, and map out a timeline that drives results.
Then we can begin creating content, drafting compelling copy that aligns with your campaign messaging, profiled audience, and goals. We’ll send this off to you for input and action revisions when needed.
Once the copy is approved, we’ll move on to design and build. Our services cover both digital and print assets.
We can create engaging partner-focused campaign assets, as well as downloadable co-brandable assets for partners to distribute to customers directly. These will be supplied as files for you to simply upload and execute.
When the campaign is ready to launch, we can set up and manage sponsored advertising campaigns, collaborating with your telemarketing agencies or internal comms teams to expand campaign exposure.
We can also generate detailed reports covering all campaign elements, from email and web interactions to social performance.
At FWD, we’re committed to solving your digital marketing challenges through constant transformation, innovation, and collaboration – drawing on years of industry knowledge and experience to help you elevate your business.
Wherever you are on your digital journey, FWD can help.
At FWD, we’ve been experts in IT channel marketing for over 20 years. Our experienced team can help you deliver effective campaigns with ease, making us ideally placed to be your trusted marketing partner.
If you have any questions or opportunities we could assist with, please fill in the form. Alternatively, you can contact us at enquiries@fwdmotion.co.uk or call 01246 439045.
Frequently Asked Questions
Can I supply content?
Of course! We also offer proofreading and editing services for supplied content if required.
Can I use you for selected services only?
Yes! We can work with you at any stage of a tech marketing campaign, so use us where it will make the biggest impact, and most importantly, make your life easier.
I have a limited budget; how can I best engage with you?
Our advice is to pick your pain point. If you can cover asset build in-house, let us cover tech content creation or supply design elements for you to use. We can work with you to determine how best to manage your budget and make the most impact with what you have.
Can you support in-house resources or existing agencies?
Absolutely! We are used to supporting in-house brand teams as an extension of your resources. We will happily collaborate with other suppliers and agencies to support when project bandwidth is maxed.
I want additional services than those listed in the example; can you help?
Definitely! If you can imagine it, the chances are we have probably done it - and if not, we will problem-solve a way to make it happen for you. Involve us in the planning stages so we can advise how best to support your overarching marketing plan and campaign goals.
Can you handle merchandise and DMPs?
Yes! We can cover print and fulfilment in-house, working to GDPR-compliant standards when handling data. Our capabilities include branded merchandise, direct mail, exhibition stands, office branding installations, and much more.
We have an EMEA-wide team; what experience do you have here?
Lots! Our usual approach is to create core campaign content in EN before translating assets to your required languages. We will then manage the asset build in EN and duplicate all assets using the translated content working with your in-house MA platforms.
We have an established agency; why should we use you?
Good question. We are very competitive on price, have a huge amount of IT channel marketing experience, are super responsive and friendly, and deliver extremely quick SLAs. So, you’ve got nothing to lose by giving us a try!
What are your USPs?
Our IT channel marketing experience makes us the perfect partner for your campaign needs. We know the challenges and pressures of the industry, and we excel at producing compelling tech marketing campaigns to engage your audience. Our agile approach means we are a safe pair of hands to turn projects around quickly – leaving you with more time to focus on your core business!