Paid Social
Looking to tap into the huge traffic potential of social media? At FWD Motion, we specialise in designing, executing, and managing a range of paid social campaigns to help amplify your reach and increase your revenue.
There are 5.22 billion social media users worldwide (63.8% of the global population).
The typical social media user actively uses or visits 6.8 different platforms per month.
On average, users spend 2 hours and 19 minutes each day using social media.
Specialist Paid Social Media Advertising Services
FWD combines expert social media strategy, quality content, and stunning digital design to elevate your visibility, boost traffic, and drive conversions.
Social media has become essential to the modern customer journey, making it a powerful tool in any digital marketing strategy. While organic social media content is often used to build a loyal online community, paid social media advertising is designed to reach users beyond just your followers.
At FWD, we can work with you on a variety of paid social campaigns to help you target your ideal customers. Our talented digital team is familiar with all platforms, including LinkedIn, Facebook, Instagram, and YouTube, and excels at creating relevant, engaging content for image, video, and carousel ads.
From concept and design to launch, analytics, and beyond – we can optimise your paid social media campaign strategy to ensure you get the most from your spend and gain maximum return on your investment.
Why Invest in Paid Social Media Advertising?
Whether you’re advertising a newly launched product, running a short-term promotion, or simply looking to build brand awareness – paid social media campaigns can be a quick, affordable way to get your brand in front of your ideal customers.
Key benefits of paid social media advertising include:
- Increased Reach: Billions of people use social media every day, making paid social media advertising an invaluable opportunity to reach new potential customers.
- Enhanced Targeting: Paid social media advertising allows businesses to target their ideal audience with precision, considering factors like age, gender, and location.
- Greater Visibility: Optimised paid social campaigns promise top feed positioning, cutting through the noise on major platforms and ensuring your ad gets seen.
- Immediate Results: Paid social campaigns appear in front of your target audience almost instantly, driving traffic to your website or landing page within hours.
- Performance Tracking: Paid social media advertising shows you who is seeing and engaging with your ads in real-time, helping you refine strategies for better ROI.
Did you know you can boost your online visibility on search engines as well as social media?
Our highly skilled SEO and PPC team is here to help you develop the best digital strategy for your business, goals, and budget.
Your Dedicated Paid Social Agency
At FWD, we’re passionate about helping you minimise wasted ad spend, only recommending platforms we know will be a good fit for your business – now and in the future.
Partner with our experienced paid social media advertising specialists for:
- ROI-focused strategies
- Platform expertise
- Smart budget management
- Eye-catching paid social campaigns
- Scroll-stopping ad copy
- Continuous optimisation
- Clear, jargon-free analytics
We can also assist you in leveraging employee social media accounts to distribute content, encouraging sharing amongst users within your industry. Plus, we can repurpose your content for use across other marketing channels, such as newsletters, article pages, direct mail, and more – maximising its reach and impact.
Ready to get started?
As a full-service paid social agency, we cover all disciplines in-house and are well placed to advise, create, design, and develop your entire programme, or simply work with you on the areas you need support with. Drop us a message and tell us what you have in mind!
Frequently Asked Questions
What is paid social media advertising?
Paid social media advertising is where you pay to advertise your products or services on social media to a highly targeted audience.
Many social media platforms now feature this functionality, allowing you to create image, video, or carousel posts that appear in users’ feeds as sponsored ads.
What are the benefits of paid social media advertising?
Paid social media advertising places ads directly in front of your ideal customers, helping you increase brand awareness, boost traffic, and drive conversions. Paid social campaigns are especially effective because they promise top feed positioning, cutting through the noise on major platforms and ensuring your ad gets seen.
What social media platforms do you specialise in?
As a professional paid social media advertising agency, we specialise in all major platforms, including Facebook, Instagram, LinkedIn, and YouTube. If you have another platform in mind, please get in touch and we’ll let you know how we can help you.
What makes a good paid social media campaign?
The best paid social campaigns are high-quality, relevant, and eye-catching, making the most of images and videos to capture attention.
They should also include a short description, a call to action, and a link to a relevant website or landing page – inspiring users to click through and learn more.
Can you help with both organic and paid social media strategies?
Yes! Our paid social media advertising services are just one of the ways you can tap into the traffic potential of social media. We can also help you manage a consistent, organic social media strategy to strengthen relationships with your followers and position your business as a thought leader in your industry.
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