Gamification

What is gamification?

Gamification is the application of marketing or educational content to an interface that introduces game mechanics. In other words, it’s a fun, interactive and engaging way for customers or employees to learn more about your brand, products or services.

Benefits

Gamification has proved itself to be incredibly effective at:

Improving engagement levels
Increasing motivation
Bridging any skills gaps
Encouraging personal development
Boosting confidence with achievable tasks
Helping users retain new knowledge and skills
Making sense of complex portfolios, products or services

Our platform

The FWD gamification platform is a multi-region, global learning and enablement tool. This versatile platform can flex and adapt to a wide range of needs and can be easily integrated into your existing marketing and business strategy.

Raising brand awareness

Gamification engages people with your brand for longer
Motivates users to connect more deeply with your brand
Inspires a deep sense of loyalty
Adds a higher customer lifetime value and more revenue

Increasing social engagement

Adds variety to your social media channels
Helps cut through the social noise
Differentiates your business
Encourages positive interactions

Enable

Optimise your sales enablement strategy
Product or service specific questions
Selection of bespoke tracks

Reward

Leaderboard inspires friendly competition
Participants gain value from the activity (status, rewards or knowledge)
Turn existing content into something that’s rewarding and motivational

Learn

Provide exciting, hands-on, interactive learning
Accreditation and certification platform
Familiarise teams with your product portfolio
Help customers understand your offerings

Measure

Analytics allow you to quantify the effects of your marketing strategy by monitoring skills levels and identifying potential for improvement.

System metrics

Leaderboard scores
Track and assess user progress
Number of completed actions

Bespoke Google Data Studio Report

Audience overview report
Acquisition overview report
Behaviour overview report, including top 5 performing pages

CRM and Marketing Automation (MA) Integration

Enables connectivity between your CRM/MA and your gamification platform
Helps you maximise your technology investments
Achieves efficiencies
Ensures seamless interaction between applications

What gamification can do for you

Quickly accomplish your business goals by integrating gamification into your marketing for:

Lead generation
Incentives
Marketing campaigns
Product launches
Community and team building
Roadshows and special events
And much more...