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Campaign page on ipad

Working with Arrow we devised a driving themed campaign with a difference! The campaign objectives were to grow the VMware Enterprise partner business, increase margin rich opportunities, improve relationships with partners and grow pipeline opportunities and increase deal registrations.

Using a campaign page built with the Arrow ECS main Umbraco site the campaign covered; emails, organic social media, direct mail, paid social media and even a direct mail driving licence.  The campaign culminated in successful partners being invited to a Jonathan Palmer Race Day.

Along with all the other campaign elements, FWD managed the paid social campaign from set up, audience profiling and design.  The paid social ran from 4 weeks, enabling us to monitor and report mid-way through the campaign and tweak the messaging to improve results further. Overall the paid social campaign was very successful, with 42,673 impressions, 226 clicks and an average CTR of 0.53%

This was a highly successful, in-depth, multi-touch point campaign, which successfully met our client’s objectives and positively impacted business growth.

Interested in finding out how we can help you meet your business objectives with marketing campaigns? Email the team on

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