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ITB back page DL

Working with McAfee partner ITB, we were briefed to create a direct mail piece with impact.  Following GDPR, ITB were keen to engage their prospect database with an attention grabbing piece, delivering core messages and sales propositions.

Taking inspiration from a previous successful superhero campaign, which turned ITB sales teams into superheroes and narrated IT issues via a direct mail comic. We decided to reinvigorate this brand and target a new audience.  The final design was an A5 4pp flyer, printed and mailed to a database of 500. FWD worked with ITB to ensure fulfilment and follow up was completed in line with their marketing plans and targets. The campaign also included telemarketing follow up, sourced by FWD and executed via one of our preferred suppliers.

Interested in finding out how we can help you meet your business objectives with marketing campaigns? Email the team on enquiries@fwdmotion.co.uk

 

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