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FWD's creative forces were called upon to help produce a mailshot explaining the benefits of Hyper Converged Infrastructure to Arrow's partners. It was decided that a battle plan in the form of a board game would give the partners an entertaining and informative insight into how HCI can benefit different sectors.

The battle plan was to be used to track sales as well as educate team's on the benefits and opportunities around HCI. Each board game was personalised to the target partner for a targeted marketing approach. The finished product resulted in a 'Risk' style strategy game, accompanied by a printed brochure. The battle plan's were part of a wider campaign strategy which included filmed video content and an event. 

If you need attention grabbing marketing campaigns our team can help with planning, design, brand, digital, print, web and social. Email any enquiries to:


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