A blog or articles section on your website is now more important than ever. With an estimated 1.1 billion websites in the world, blog writing is one of the most useful tools in standing out from the competition.
Yes, it takes time and dedication, but:
Updating your website content regularly immediately puts you above your competitors who do not. New and fresh content in the form of blog posts or news articles gives Google a clear sign that your website is active, and therefore probably more relevant. It also initiates crawling and indexing of new pages.
By creating unique content on topics associated with your industry you position yourself and your company as a figure of authority in your area of expertise. Blog posts can give an insider perspective on current industry issues, compare products or services against each other or offer advice on choosing certain aspects of a product or service.
Regular blogging or articles not only work to increase reputation, but also allow a public personality to develop for yourself and your brand. The old saying goes that ‘people buy from people’, so adding some charisma and individuality to your blog immediately sets you apart from others and allows people to engage and connect with you more easily.
Opinion pieces in particular can start a conversation with other industry professionals and experts. By creating that engagement, your content appears in front of more people. In turn this increases company visibility and drives more website traffic.
Creating social media posts to push your blog or article content is an ideal and free way to create interest in your content. However, choose your social media platform carefully to ensure you’re reaching the audience relevant to your business, and choose no more than 3 platforms to ensure you can keep on top of post engagement. Email marketing and including in a newsletter is also an effective way to reach your audience.
Spending time writing a blog or article can be time consuming. So, making the most of that content and repurposing it for a variety of uses makes the most of that time spent. It also adds longevity to your content and allows you to present the same content in a variety of formats to increase engagement.
The content of blog posts can be repurposed into:
Blogs and articles can be seen as a softer sell option of your products and services. Combined with the fact you are positioning yourself as an industry authority creates more of a reason for potential customers to engage with you over your competition.
Research has shown that approximately 80% of people prefer to be sold to via indirect methods rather than the hard ‘buy now’ approach. Blogs offering information and featuring ‘calls to action’ are a perfect way to achieve this.
FWD Motion are a forward-thinking creative agency with a team of highly experienced web development and SEO experts. If you’re interested in improving your Core Web Vitals scores or your SEO strategy, then contact us for a chat about how we can help drive your company and your website forward.