Puma Select catalogue
When global sports and fashion brand Puma sought fresh creative input for its latest Select catalogues, the company's London-based brand managers looked outside the urban jungle to choose FWD Motion.
Brand managers at Puma International's head office in Nuremberg had become aware of our work and invited us to bid for the production of Puma's Autumn / Winter 2012 Footwear, Accessories and Apparel catalogue (Select). We opted to make the bid via an innovative multimedia presentation which impressed Puma's managers so much, that they not only awarded FWD Motion the contract, but also asked for the same format to be used for their own work.
The projects required FWD to travel over to Germany for a weeks photo shoot on-site at the impressive Puma head office, this was followed an extensive project to create and deliver a number of online catalogues.
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